Story of Rouxbien

A feminine silhouette designed in our Amsterdam atelier. With the most perfect tailoring and game changing attitude, Rouxbien serves you more than just a dress. Exceptional quality and smart, technical details are at the core of our designs, ready to fill your day with comfort and confidence.

From pattern maker to hang tag supplier, Rouxbien is all about Dutch craftsmanship and expertise. Inspired by fashion conscious women with a vibrant lifestyle, we show that effortless style really can be effortless. A brand where passion creativity and excitement come together to create the perfect solution for inspired and fashion conscious women.

With a nod to French elegance, Rouxbien is derived from the French word “roux” referring to the red zipper of our signature Amsterdam dress. “bien” is French for “good”, reflecting the quality of our designs. Not to mention the founder’s huge passion for France and Parisian chic. Fun fact: it’s also a word play on her name: Robine.